The first real-time cultural intelligence engine
Leveraging autonomous AI to process more than 100 billion touchpoints delivering privacy compliant and brand safe digital impressions
Proven Performance
Intelligent Deals and Intelligent PMPs leverage the complete, daily behavior spectrum of culture-driven audiences across the web and CTV, delivering the right inventory to exceed the buyers goals. Every impression is curated by collecting predictive signals in real-time across a cross-section of select and O&O inventory
3-4x
Increase In CTR
Over standard DSPs
+50%
Lift in Engagement
Increase within 30 days of activation
HOW IT WORKS?
Audience Discovery:
Leverage 100B+ touchpoints across the
bidstream to access 95% of available
public and private data based on
audience behavior.
AI Analysis:
Cognitive AI studies text, images and
video to understand cultural nuance,
sentiment, tone, and meaning in realtime.
Micro-segmentation:
Data is organized into precise
behavioral maps and personas
unlocking high-value targeting
opportunities to create actionable
segments.
Strategic Activation
Deploy via Direct or PMP across
Display, OLV, CTV, Audio, Social, and
Rich Media with propensity-based
frequency optimization
PrismaIQ Workflow
Intelligent Deals and Intelligent PMPs leverage the complete, daily behavior spectrum of culture-driven audiences across the web and CTV, delivering the right inventory to exceed the buyers goals. Every impression is curated by collecting predictive signals in real-time across a cross-section of select and O&O inventory
Audience
Research
Segmentation
Analysis
Media
Execution
Optimization
Partner With PrismaIQ
Embrace the Power of AI technology to create impactful cultural-driven audience profiles