CHALLENGE
&
OBJECTIVE
Across November and December 24 the client had tasked us to primarily drive App Downloads with the secondary objective to drive food orders through their App.
We were ultimately tasked across this 8 week period to deliver 300 app downloads with a max CPA of $70.
Approach
Our solution involved activating a full-funnel programmatic display campaign that targeted highly engaged and relevant US Hispanic consumers. Using our AI-powered platform, we crafted a relevant audience pool to identify the most relevant users that were most likely to convert. We employed both awareness and conversion-focused strategies across Programmatic Display inventory to best drive results.
PRISMAIQ is driven by RESULTS
356
APP DOWNLOADS
$56
CPA (APP DOWNLOAD)
2.5K
INCREMENTAL ORDERS
The campaign successfully delivered the overall campaign objective driving 356 app downloads (+18%) with a CPA of $56 (-20%). As an additional bonus we were also able to track a total of 2,572 orders online and with an average order value of approx $20 led to approx $51,440 of revenue additional to the successful app download figure.
CHALLENGE
&
OBJECTIVE
Across an 12 week period leading up to a key retail period, the client had tasked us to achieve a 10 x ROAS through digital and social channels.
Approach
The strategy focused on a multi-channel approach utilizing programmatic display, programmatic video, and META campaigns. The goal was to target the US Hispanic audience using AI-generated strategies, identifying individuals interested in delivery services, including shipping managers, business owners, and others in the commercial industry. By understanding user behavior through these AI segments, we were able to deliver personalized and relevant ads, resulting in improved user engagement.
PRISMAIQ is driven by RESULTS
$1.7M
REVENUE
$26
ROAS
37K
TRANSACTIONS
Across the 3 month campaign period, the campaign performed exceptionally well across all 3 channels with a total of $1,693,853 in revenue driven across August-October from 37,007 transactions and an overall ROAS of 25.66. This vastly exceeded the campaign KPI and client’s expectation demonstrating the power of our AI technology when applied to an ecomm environment and pleasingly even when targeting a B2B audience. The client also saw growth YOY holistically across their business demonstrating the strength of our campaign and approach to move the needle for them and truly make a difference to their bottom line.
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